All members of the Association shall continuously endeavour to adhere to the following ethical guidelines:

1. To recognize, respect and promote the diversity of culture and ethnicity inherent in the international education industry.
2. To advance and promote the virtues and integrity of the Association and of its member institutions.
3. To provide and maintain high quality language training, accommodation (if applicable) and related services, and to employ qualified staff to provide these services.
4. To provide accurate information on its programs, services, fees and policies in all its promotional materials.
5. To act with integrity and utilize fair and ethical business practices in all aspects of operations.
6. To honour and respect, without restriction, all of the representations and agreements with students and their representatives.
7. To deal with requests, criticisms and complaints in a judicious and timely fashion.